This group project aimed to develop a dynamic design campaign that promotes public transportation in Los Angeles by encouraging metro use, emphasizing its role in reducing environmental pollution, and cultivating a culture of eco-conscious urban mobility. Through bold, engaging visuals and messaging, we sought to reimagine the metro experience as more inviting, accessible, and relevant to new riders. The campaign includes a digital outreach strategy highlighting the environmental benefits of public transit, improvements to navigation in collaboration with the TAP and LA Metro App, and incentive programs such as discounts and rewards.

    For my contribution, I focused on creating promotional materials centered around the message: “the friends you make along the way.” Using colorful patterns and snapshots of the metro community, my goal was to offer a fresh and human-centered perspective on public transportation—one that celebrates connection, community, and the shared journey.