For my redesign of Radiant Always, I set out to create a smaller, more travel-friendly pad package—an on-the-go option for those moments when carrying a full-size, bulk pack just isn’t practical. At the time, only large packs were available, which I found inconvenient for quick weekend trips or overnight stays when just a few pads would suffice. Interestingly, since then, Radiant Always has introduced a “tiny pack” alongside their bulk packaging.

    The goal of the brand identity redesign was to move away from the typical feminine care color palette and instead adopt a more neutral, inclusive aesthetic. This shift to understated tones was meant to make the product feel more universally empowering and approachable. A standout feature of the redesign is the use of the pomegranate, both visually and symbolically, to represent strength, renewal, and the body’s natural rhythms. While the familiar Always logo remains to maintain brand recognition, I made subtle updates to better align it with the clean, modern feel of the new packaging.